Vermont Search Marketing

On-Page Optimization Services

Ranking Reports

Did you ever wish there was an easy way to know how your website is performing for your top keyword phrases? Well, there is! We have the technology at our finger tips to generate custom monthly reports to show your progress in the search engine results pages across all of the major search engines.

Keyword research

Every good, targeted SEO campaign should start with an in-depth look at your current keyword traffic sources. After a baseline is established with your current traffic, new keywords should be targeted systematically and tested for not only traffic generation but customer value as well. Keyword research and tracking is crucial in planning your online marketing campaign.

SEO Copy writing

Search engines love to see unique and relevant content on your website. Heck, your visitors love to see it as well. By having content written specifically for targeted keywords you can significantly increase your ranking results. Combining SEO copy writing with link building campaigns, article marketing, press releases, and paid advertisement will allow you to get the most from your SEO efforts.

Title tag and description adjustments

Having great content on your web pages isn't the only way to improve your on-page SEO. Title tag, meta description, and meta keywords can have a huge impact on your position in the search engines. There is both an art and science behind writing effective tags for the search engines and your customers. You want to attract clicks with your listings in the search engines while still ranking as high as possible.

HTML Validation and Improvements

Was your website built in 1990? If so, it's very possible that you have HTML code in your pages that is no longer valid on the internet. Your pages will probably display properly in your browser, but could be causing havoc for the search engine spiders that index your website. If one or more pages on your website is missing from the search engine results, chances are you have an HTML validation issue causing the spiders to block them from the results. In the worst situations you may find your website disappear from the search engines altogether!

Internal Link Structure/Navigation

The internet is made up of a series of hyperlinks that allow users to travel across websites and content. Basically, the search engines are giant searchable link databases. How your webpages link together and what anchor text is used in those links can have a massive impact on your ranking results. We've had situations where JUST changing a website internal linking structure produced over 25 first page rankings. Internal linking structure is powerful when used properly.

Free Custom Analysis

Email Jeff Santoro at santoroj@me.com today!