Search Engine Optimization
Search engine optimization consists of two main elements. On-page factors and off-page factors.
For on-page optimization, nearly every page requires the same amount of work. This work includes fixing title tags, linking structure, page content, and visitor tracking.
Off-page optimization is generally referred to as link building. Finding other relevant and authoritative sites that will like back to your website. Here is a quote from Google:
"In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."
Since every search term on the internet has a different amount of competing pages with varying numbers of links pointing to those pages, it's impossible to say that there is a set amount of off-page optimization that needs to be done for all sites.
Typically, highly competitive keywords like "books" will require a far greater effort when it comes to linking. Less competitive words like "burlington vermont contractor" will require far less effort.
Keyword research is an integral part of deciding what search terms to go after with your natural search engine optimization. Finding keywords that attract targeted visitors with low competition can greatly increase your return on investment for natural search engine results.
Adwords or PPC Management
Buying traffic through online advertisement is a great way to get instant traffic to your website. While the long-term return on paid traffic is often less that that of natural search engine optimization, it can still prove to be very lucrative if done in the right way.
At Vermont Search Marketing, we have managed accounts spending over$5,000 a month on paid traffic and have consistently returned TEN times that amount in revenue for our advertisers.
Our expertise in keyword research and ad copy writing can show you drastic improvements on your paid search efforts. The miss management of your paid search traffic can cost you half of your revenue if not managed properly.
Sales Funnel Analysis and Improvement
Getting tons of qualified traffic to your website, but still not seeing any sales?
All sales funnels are unique. Each one will grow and improve over time as testing and customer feedback shapes your sales messaging. Let us manage your testing schedules and customer surveys so you can be sure you are pulling every dollar out of your website traffic.
Our experience with online sales can be put to work for you in the form of automated follow-up sequences, optin list building, and product launches or events.
We have developed and implemented numerous six-figure product launches. Rest assured, our sales analysis and improvement process will ensure you are getting top value for your ad spend.