Archive for the 'Optimization' category

Vermont Search Engine Optimization – Using Videos to Add Value to Content

Dec 06 2010 Published by under Content, Marketing, Optimization, SEO

Content marketing is the best way to market your business products and services. The basic idea of content marketing is offering your potential market bits of informative, useful and entertaining information. You are offering a valuable piece of information in exchange for their time and attention, and hopefully, for their efforts of sharing the created content with those of parallel interests.

Among all content marketing strategies, video marketing is the best because people are not only able to read, but see and hear your message. You are able to deliver a call to action in a unique way that is not possible with other types of content.

Video content marketing requires a strategy around your video distribution, and then, promote the video content you have established. And because video can offer sound and sight, this medium is able to content to viewers more and tap into their emotions. It can also be easily emebedded into blog posts, or even on twitter and facebook. There are numerous ways of sharing it.

Video Scarcity and Demand

When there is scarcity on a certain resource, that product or service is sure to succeed. This is the advantage that video has over text content. It is scarcity that creates demand. And, scarcity can also be created with videos. The key there is distribution. Distribute as widely as possible, and grow your audience. This way, the demand grows proportionally with your audience.

The line of attack here is, give them something that will make them want more. If you are selling information, it’s perfectly fine to create a video on what you are selling, and give it to anybody for free. This is because, if you can offer them really good stuff as shown by your video, they will always come back for more. If you have really bad stuff though, creating that video will certainly be just a waste of time. You need to have them hooked with good video content enough to pay for more.

Video Sites

There are thousands of video sites on the internet that are available for your video marketing. However, you do not need to dig through the entire world wide web to find them all. A good video marketing campaign does not necessarily mean submitting your video to as many sites possible. It can be easily outmatched by a distribution campaign that submits videos to 30 sites at maximum, given that these are the video sites that matter.

Here is a list of the Top 15 Video sites that your videos should be on:

1. YouTube

2. Hulu

3. DailyMotion

4. MegaVideo

5. Videos

6. Yahoo! Video

7. Vimeo

8. Break

9. Tv

10. Veoh

11. Fancast

12. Aol Television

13. LiveLeak

14. VEVO

There are a few important points before creating, distributing and optimizing your video content. First, you should establish your content marketing goals. What would you like to happen? Are they to buy your product right away, or just lead to your site. You should also identify your target audience, and create a video to suit them. Make sure your content is always relevant to your audience. It should be memorable, unpredictable and entertaining. This isn’t just another advertisement. Encourage that your video be shared online, and to do this, your video content should be optimized for sharing and searching.

Don’t start a vermont search engine optimization operation without getting all the information you need for progress. Learn more about the tools and techniques that should know before to starting your VT SEO operation.

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Webpage Content – Duplicate Content

Jun 09 2010 Published by under Content, Optimization

Since it’s taking me a while to get my content together for my own website, I figured I would do a post on a very important concept when it comes to content.

Duplicate content is something that you may already have present on your website.  Don’t worry!  We’re going to talk about how to fix it right now.

First, there are two different types of duplicate content that I think you should know about.

1.  Exact Duplication – two pages on your website that are identical.

2.  Close Duplication – two pages that are so similar in content that only a few words or sentences are different.

There is also something called external duplication, but that really shouldn’t be a worry for you.  It only really becomes a problem when it gets to extreme points with hundreds of pages with the same content.

Close duplication is probably what you’ll run into most often.  On websites that have dynamically generated content for product pages or categories, it can often appear to be a duplicate page because you really haven’t gone in and developed each product or category to the point where the search engines can make sense of the difference between the actual product and your page templates.

Exact duplicates are generally caused when your website displays pages with the WWW at the front or not.  VTSearchMarketing.com goes to the same place as www.VTSearchMarketing.com.  This can be a problem, however there is a simple solution.

Jump over to www.google.com/webmasters/tools/

Once you install this on your website, you’ll then have a preference to let Google know to treat both versions as one.  Hence solving the duplicate content problem.

You’ll also want to be sure that all the links on your website link the same way.  You can link to your homepage by www.site.com or www.site.com/index.html (or default.aspx).  Both of those appear the same, but you can help the search engines by being consistent with your linking throughout your pages.

For near duplicate pages we have a couple of options.

By far the best option is to add relevant content to those pages.  Both the spiders and your website visitors will thank you for it.

The other option is to use the robots.txt option inside Google Webmaster Tools.

This file lets you tell Google what pages not to index.  You can remove single pages…

Disallow: /security.html

Or even whole folders on your site

Disallow: /images

Reducing the amount of duplicate content on your website can have give you a significant boost in rankings once the spiders have had time to crawl your site and notice all the clean-up you’ve done.

Since you ultimately have control over all of the links and content on your own website, the search engines take very seriously how well you manage those elements when deciding how to rank your pages.

Fix the pages that have duplicate content.

Google wants to help you with this.  The Webmaster Tools recently got an update that will show you which pages it considers to be duplicates.  Simply go to Diagnostics -> Crawl errors and you’ll be presented with a list of pages that Google isn’t too thrilled about.

Check back often, as sometimes it can take months or even several months for Google to post this information after crawling your website.

That’s all for now,

Jeff

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