Archive for the 'SEO' category

Vermont Search Engine Optimization – Using Videos to Add Value to Content

Dec 06 2010 Published by under Content, Marketing, Optimization, SEO

Content marketing is the best way to market your business products and services. The basic idea of content marketing is offering your potential market bits of informative, useful and entertaining information. You are offering a valuable piece of information in exchange for their time and attention, and hopefully, for their efforts of sharing the created content with those of parallel interests.

Among all content marketing strategies, video marketing is the best because people are not only able to read, but see and hear your message. You are able to deliver a call to action in a unique way that is not possible with other types of content.

Video content marketing requires a strategy around your video distribution, and then, promote the video content you have established. And because video can offer sound and sight, this medium is able to content to viewers more and tap into their emotions. It can also be easily emebedded into blog posts, or even on twitter and facebook. There are numerous ways of sharing it.

Video Scarcity and Demand

When there is scarcity on a certain resource, that product or service is sure to succeed. This is the advantage that video has over text content. It is scarcity that creates demand. And, scarcity can also be created with videos. The key there is distribution. Distribute as widely as possible, and grow your audience. This way, the demand grows proportionally with your audience.

The line of attack here is, give them something that will make them want more. If you are selling information, it’s perfectly fine to create a video on what you are selling, and give it to anybody for free. This is because, if you can offer them really good stuff as shown by your video, they will always come back for more. If you have really bad stuff though, creating that video will certainly be just a waste of time. You need to have them hooked with good video content enough to pay for more.

Video Sites

There are thousands of video sites on the internet that are available for your video marketing. However, you do not need to dig through the entire world wide web to find them all. A good video marketing campaign does not necessarily mean submitting your video to as many sites possible. It can be easily outmatched by a distribution campaign that submits videos to 30 sites at maximum, given that these are the video sites that matter.

Here is a list of the Top 15 Video sites that your videos should be on:

1. YouTube

2. Hulu

3. DailyMotion

4. MegaVideo

5. Videos

6. Yahoo! Video

7. Vimeo

8. Break

9. Tv

10. Veoh

11. Fancast

12. Aol Television

13. LiveLeak

14. VEVO

There are a few important points before creating, distributing and optimizing your video content. First, you should establish your content marketing goals. What would you like to happen? Are they to buy your product right away, or just lead to your site. You should also identify your target audience, and create a video to suit them. Make sure your content is always relevant to your audience. It should be memorable, unpredictable and entertaining. This isn’t just another advertisement. Encourage that your video be shared online, and to do this, your video content should be optimized for sharing and searching.

Don’t start a vermont search engine optimization operation without getting all the information you need for progress. Learn more about the tools and techniques that should know before to starting your VT SEO operation.

Link to this post!

No responses yet

Social Bookmarking Nuts and Bolts

Oct 15 2010 Published by under Basics, SEO

On A Reader’s Point of View

What is Social Bookmarking?

Wikipedia defines social bookmarking as a method or Internet users to organize, store, manage and search for bookmarks of resources on line.

To put it simply, you like a website, and you want to go back to it again as well as share it with friends. But instead of bookmarking it on your computer, you save it on the web because it’s easier to share. There are several websites that offer social bookmarking services, and you can simply choose one that is most ideal for you and your friends.

What Can a Web Browser Enjoy From Bookmarking?

Aside from being able to save websites on your account, you can also send it to your friends easier than just emailing them links. Aside from this, you are also free to browse other people’s bookmarks to see what’s interesting for you to tag as well. Most bookmarking sites feature tags that are recently added and popular. They are also organized based on available categories such as sports, beauty, technology, humor and more.

Social bookmarking sites are also considered as intelligent search engines. You can search for a topic you are interested in, and it will provide you with links that have already been bookmarked by other people. This way, you can be sure the results are always valuable.

How Can Readers Benefit From Social Bookmarking?

Social bookmarks are more targeted, and would allow readers more valuable content. If you are searching for something very specific, instead of using the search engine and having to dig through websites, you can use the social bookmarking sites and get specific articles on what you need.

Another reason for the popularity of social bookmarking sites is their display of recently added and popular links. This allows you to get current and quality information every time. For example, if you are interested on the best kindle model, and you get 3 results. The third has 300 votes, the 2nd, 400 votes and the first has 500 votes, you know for sure which article to read, and which has more credible information. This is so much easier than going to a search engine, and deciding for yourself which is the credible article when no feedback is available for you to see.

On a Social Marketer’s Point of View

What is Social Bookmarking?

Social bookmarking is a way to increase the visibility and rankings of a website. It is most popular among marketers because this is one of the most effective ways to get back links, and to drive traffic towards their websites that would eventually increase earnings.
Without a doubt, one of the first ways to start promoting websites is through social bookmarking.

First of all, you should look for a social bookmarking site and register as a user. It would be best if you use the more popular sites like del.icio.us, stumbleupon, reddit and more.

The next step should be to get used to the different bookmarking sites. Different sites have different feels. And so, you should make sure that there are other people who would be interested in your website content aside from yourself. Look for a site that works with your niche.

The last step would be to study other bookmarked blogs and sites that rank high. This gives you a clear idea on what the audience likes. This is especially important if you are promoting specific programs or niche specific blogs.

What Should I Avoid Doing in Social Bookmarking Sites?

1.    Do not spam. Nobody likes a spammer, and this includes social bookmarking users. If you wish to promote your website or affiliate market, it is best to do it the more natural way. Instead of bookmarking on a sales page, you should bookmark sales copies that readers will actually want to read.

2.    Do not sell. When bookmarking, avoid Titles such as “product for sale”. The social bookmarking world focuses more on worthy news. Give them that and you’ll find the votes pile up as well. After which, you will find that if you start getting traffic to your site, sales will soon follow.

Social Bookmarking tricks

Aside from quality content, there are some tricks that you can follow in order to get the best results from bookmarking.
Always choose the best timing. Remember that articles or links that would get more than 25 votes within 15 minutes will rank higher than those that will get it within 2 weeks. So it’s best to present your topic with issues that are based on current events.

Do not open several accounts in one site. Even if the idea of votes may be attractive, voting your own article several times will do more damage than good.

Get help. The best way to promote your blog is when friends support you. The more help you have, the faster your pages will rank.
There are also some websites that make bookmarking easier for marketers. Sites like onlywire allow you to bookmark on several bookmarking sites faster and easier. All you have to do is register for the site, save the logins in the profile, and you can start fast bookmarking soon.

Link to this post!

4 responses so far

Mini-Nets, Simplifying the Web

Oct 05 2010 Published by under Basics, SEO

What is a Mini-net when it comes to creating backlinks? In order to fully understand what a mini-net is will take some time, but this should give you a good foundation.

It looks cool and complicated. But, it’s actually easier than you think. mini net sample

Here’s the concept, a mini-net is like when one friend tells you about a TV show he’s watching. And the next day, 4 other people tell you about how brilliant the same show is. And you think to yourself, wow, this show must really be good. What you don’t know is that these five people actually live in the same apartment that has only one television set.

This is actually what really happens with mini-nets.

When applied on your website, you are basically building a network of knowledge across multiple websites. For example John has a website on dog training. So, he creates different blogs on the same topic but on more specific niches like online dog training, dog training collars, dog training camps. So these blogs have specific keywords that they focus on.

Once the first level is established and linked together, a second level of chain is created. These also link together and also link to the first level, thus, creating a net.

Some mini-nets aren’t really as organized as the example. Actually a lot of them look really messed up. This happens when the planning stage came after the execution.

So when you see a mini-net that looks too complicated for words and think you can’t make one, chances are, you can make one better.

Link to this post!

No responses yet